India has come indeed a long way – in these 60 years in all the aspects of developing superpower.
As I love to share success of individuals, today for a change let me share with u something diffrent ! Success of a TEAM what came along and today giving tough competition to all Inetrnational superbrand competitions.
Credit of Developing of OUR OWN INDIAN ECONOMY truely goes to such ‘creative teamworks’ – more than our politicians and so called NETAs.
Hats off to AMUL – TASTE OF INDIA !
How can one forget the tagline “Utterly Butterly Delicious – Amul” that brings back memories of a childhood filled with the taste of delicious buttered toast and aroma of fresh ghee?
The staggering height Amul has reached today is no mean feat. It began with just two village cooperatives and 250 liters of milk per day, nothing but a trickle compared to the flood it has become. Today Amul collects processes and distributes over a million liters of milk and milk products per day, during the peak, on behalf of more than a thousand villag e cooperatives owned by half a million farmer members.
A peak into the story of Amul that inspired ‘Operation Flood’ and heralded the White Revolution in India:
Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.4 million milk producers in Gujarat.
The story of Amul (Anand Milk Union Limited) began way back in 1946 as an offshoot of the freedom movement with an aim to do away with the exploitation of middlemen in milk collection and give the villagers the best returns for milk. Today Amul is the largest food brand in India and world’s Largest Pouched Milk Brand with an annual turnover of US $868 million (2005-06), which has made India the largest producer of milk and milk products in the world.
Amul is an embodiment of faith – faith in the ability of our farmers to break the shackles of poverty and oppression and to create a socio-economic revolution in rural India. At the same time, it had multidimensional impact on rural economy and society: – generating higher income and employment opportunities, facilitating education, enhancing nutrition levels, addressing gender issues and contributing to village-level social amenities. Through the “Anand Pattern” diary cooperatives, farmers demonstrated to the world, the key to successful “Management of Development”. Diary cooperatives have provided the farmers a steady source of income, enhancing their earning and enabling them to improve their standard of living.
The cooperative structure now touches the lives of 11 million farmer households across India. In Gujarat itself, 2.4 million farmer households form a part of the large Amul family. Dairying has now become an attractive source of livelihood; bring prosperity and economic development to rural India.